A concept introduced by (Sociometry, 1963) and used within role theory and dramaturgical sociology to describe the process of casting of the other (alter) into a particular role. It highlights the fact that the way in which one acts towards others has a definite pattern and may constrain what the other can do.

Dictionary of sociology. 2013.

Look at other dictionaries:

  • Altercasting — is a strategy for persuading people by forcing them in a social role, so that they will be inclined to behave according to that role.History and orientationAlthough the term altercasting is used quite frequently, it is not a very well known or… …   Wikipedia

  • Compliance gaining — is a term used in the social sciences, specifically in sociology and communication studies, to identify the act of intentionally trying to alter behavior. The term refers to how people try to get other people to DO things, or comply. Compliance… …   Wikipedia

  • impression management — A dramaturgical concept, introduced by Erving Goffman in The Presentation of Self in Everyday Life (1959). It highlights the ways in which persons in the company of others strive to present an image of themselves in particular ways. See also… …   Dictionary of sociology

  • role — role, social role, role theory Role is a key concept in sociological theory. It highlights the social expectations attached to particular statuses or social positions and analyses the workings of such expectations. Role theory was particularly… …   Dictionary of sociology

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.